SEO
Improve how your pages appear in organic search.
Useful for: long-term visibility · Example: local service pagesTypes of digital marketing
A quick guide to the digital toolkit.
Every type has a job. Here is what each one does, how it works and where it can be useful.
SEM
Pay to appear in search results for specific queries.
Useful for: fast intent · Example: lead campaignSocial media
Use social platforms to reach, engage and retarget audiences.
Useful for: discovery · Example: product launchContent
Create useful stories, words and visuals that build trust.
Useful for: consideration · Example: educational seriesSend relevant messages to people who have opted in.
Useful for: nurturing · Example: welcome sequenceCommunicate with customers in a direct, conversational channel.
Useful for: response · Example: appointment updatesInfluencer
Partner with creators whose communities align with your brand.
Useful for: trust and reach · Example: product educationAffiliate
Work with partners who promote your offer for an agreed fee.
Useful for: partner-led growth · Example: referral programPerformance
Organize campaigns around measurable actions and outcomes.
Useful for: acquisition · Example: enquiry campaignVideo
Use motion and sound to explain, demonstrate or connect.
Useful for: attention · Example: short-form explainerMobile
Reach people through mobile-first experiences and messages.
Useful for: convenience · Example: mobile landing pageAI-powered
Use AI tools to support ideas, content and communication.
Useful for: efficiency · Example: campaign workflowAutomation
Let repeatable tasks happen consistently with less manual work.
Useful for: operations · Example: lead routingLocal marketing
Help nearby customers find and choose your business.
Useful for: local growth · Example: Google Business presenceThe right mix is yours to define.
We start with your audience and your goals, not a fixed channel checklist.
Find your mix ↗